About the AICRexperience
Join the AICR Experience in Brussels, Belgium, from the 14th of January 2026, as the AICR cordially invites all hoteliers to be part of this remarkable event. Immerse yourself in the captivating charm of Brussels while witnessing the crowning of the World’s Best Receptionist and celebrating the 62nd anniversary of the AICR.
Experience the AICR Experience, a groundbreaking networking format that reinvents the prestigious annual AICR International Congress. This event is designed exclusively for hotel managers and front office professionals like you. Say goodbye to traditional networking formats and embrace a refreshing approach that fosters authentic connections. Seize this unique opportunity to build meaningful relationships and expand your professional network.
Programme
AICRexperience Programme Brussels
We have closed bookings at this time.
WEDNESDAY 14TH JAN
Join us at our host hotel, the iconic Hotel Brussels, in the heart of Belgium’s vibrant capital.
Perfectly positioned near the bustling Avenue Louise, this elegant landmark offers stunning city views, refined comfort, and exceptional service for our distinguished guests.
Arrival is planned for all candidates, their teams, National Presidents, and members of the International Committee, coming together from across the globe.
We look forward to welcoming you to an unforgettable evening in Brussels, where a special dinner will set the tone for a truly remarkable experience in a city celebrated for its rich history, cosmopolitan charm, and world-class hospitality.
THURSDAY 15TH JAN
World’s Best Receptionist Competition
The David Campbell Trophy Day dedicated to our National Champions
Join us at The Hotel
Open access for everyone for a unique live competition!
Come and support your team
FRIDAY 16TH JAN
Discover Brussels Guided Tour + Beer Tasting
Start the day by discovering Brussels’ most iconic landmarks on a guided walking tour. Stroll through the historic Grand Place, admire the intricate architecture of the city’s guildhalls, and take in the charm of its cobblestone streets and lively squares. This immersive experience is included for all attendees.
Enjoy a leisurely afternoon to explore Brussels perhaps visit the world-famous Atomium, relax in one of the city’s beautiful parks, or indulge in Belgian chocolates and waffles from local artisan shops.
Cap off the day with a memorable evening in one of Brussels’ renowned venues for dinner.
SATURDAY 17TH JAN
General Assembly
Reviewing the past year since AICR Experience Athens 2025
